About

 

We want you to love where you live. The more we love a place, the more we invest in it, and the greater our affection becomes, creating a life-giving cycle of mutual benefit with ourselves and the world around us. We believe this is key to human flourishing. 

Few things affect your everyday life more than where you live. Whether it’s the
weather, the quality of the neighborhood, the schools, restaurants, and shops, public parks or the lack thereof, your city is an integral part of your life. It’s the culture surrounding you and the environment shaping you. Your city matters.

But a lot of people don’t take the time to appreciate where they live, which makes it easy to feel discontent, disconnected, and restless. If you live somewhere but do not make the effort to at least try to enjoy it, you miss out on beauty that is right in front of you. 

When Kristin Tovar moved to Tucson, she did not take the time to appreciate what made it beautiful and unique, and struggled to feel connected to the community surrounding her. She was discontent. She was disconnected. She was restless. And all of these things were stealing her joy and coloring everything she did during the day. So one day, she made a choice. She decided to discipline herself to find at least one thing each day she liked about Tucson and share it on her Instagram account, @whyilovewhereilive.

Needless to say, she began to see her city with fresh eyes and grew to love the
beauty of Tucson. Now, 13 years later, what started as a discipline in gratitude has turned into a movement.

Why I Love Where I Live is a movement committed to cultivating a love of place, both in and around us. We hope you love where you live and seek its good, regardless of where and how long you find yourself in a place.

Values

• Connection
• Gratitude
• Curiosity
• Awe
• Perspective
• Embodiment

 

Visit our shop in Downtown Tucson or Epicenter at Agritopia in Gilbert. Browse online offerings, and join our email list to discover how active community engagement can bring joy not only to yourself but also to those around you!